Novo Nordisk’s latest women’s health effort is taking on a distinct voice and approach to menopause. Instead of creating a campaign from the ground up to talk about vaginal dryness associated with menopause, the drug maker has brought together five women’s health advocates with established social media followings and a less-than-clinical tone under an umbrella called the GLAM alliance, with GLAM standing in for Great Life After Menopause.
Novo Taps Five Experts for Their Brash Take on Menopause
